The Challenge

GPN Consultant was struggling with high lead acquisition costs on Meta platforms. Their early campaigns were generating only 11 leads at Rs 803 cost per lead — too expensive and inconsistent to sustain. They needed a scalable Meta Ads system that could deliver predictable lead flow for their residential and commercial property projects without breaking the budget.

Our Strategy

We built a full-funnel Meta Ads system — running parallel campaigns for different property types (apartments, houses, plots, malls). Each campaign used lead form ads with location and interest-based targeting. We tested multiple ad creatives weekly, optimized for cost per lead, and scaled winning campaigns aggressively. Retargeting was layered for warmer audiences.

Execution

Month 1-3: Tested campaigns on Grand 15 Lahore + Green Palms — learning audience behavior, creatives, and best-performing placements.

Month 4-10: Scaled successful campaigns — Marina Apartments (740 leads), Etihad Town (121 leads), Marla Houses (73 leads).

Month 11-22: Systemized the process — Grand 15 Lahore optimized to 351 leads at Rs 522 CPL. Ran 60+ campaigns across multiple projects with consistent lead flow.

Before vs After

BEFORE

AFTER

The Results

Growth Chart

Client Testimonial

"ZTS Technologies Meta Ads campaigns transformed our lead generation. We went from 11 leads a month to 350+ leads — at a fraction of the cost. The team knows Lahore real estate advertising inside out."

— Muhammad Haroon Nawaz Khan, CEO, GPN Consultant